Attention spans are fleeting and competition for online visibility is fierce. Mastering the art of content creation is essential in today's digital world. Today, we embark on a journey to explore the profound impact of content in captivating and retaining…
Your website stands as the cornerstone of your online presence, serving as a pivotal hub for engagement, conversions, and brand visibility. Like any high-performance engine, your website requires regular maintenance and strategic optimization to ensure it remains finely tuned and…
Let the last months of 2020 be focused on getting your business’s local SEO set up and functioning for a new year. Sources say that a third of consumers use search engines for information about local businesses at least once…
Search Engine Optimization: What We Do At Ruby Porter, all of the Search Engine Optimization (SEO) work we do is informed by data and analytics. We also believe in transparency; our clients get detailed quarterly reports four times a year.…
Nov. 1 Update: Ruby Porter's Medford office is now open! Ruby Porter Marketing & Design is expanding! In order to better serve our clients based in southern Oregon, we will be opening a satellite office in Medford, Oregon at the…
There are plenty of tools out there that enable digital marketers to analyze a website’s search results and rankings. However, demonstrating and visualizing that data to clients could very well be considered an art form. Understanding the story the data…
Pay-Per-Click (PPC) Advertising vs. Organic SEO The search engine has evolved significantly since the days of AltaVista and Ask Jeeves. Now, Google searches account for 74.28% of all desktop web searches, and 80.82% of all mobile searches. With voice searches…
Do people even read blogs anymore?
Yes! Blogging is still popular in 2018. While trends on the internet are always changing, people will always be seeking quality, well thought out content that is informative, entertaining or answers a question or problem the reader may have. Answering common questions in an entertaining way can build a platform for telling your company’s story to a large audience of potential customers.
Incorporating images into your website makes it more attractive and enhances your users’ experience all while being beneficial to your SEO efforts. Images are a win-win and should be taken seriously when planning the content for your site.
For a while now, the importance of having a website that provides as good a user experience on mobile devices as it does on desktops has been well known and documented. A larger percentage of Internet users interact with the…
