The term brand gets thrown around a lot, and it often means different things to different people. So what is a brand?
A company’s “brand” represents the entirety of the public’s perception of that company. Your brand includes the feelings people associate with your company and is influenced by your reputation, customer service, image, logo, and much more.
So why should your business invest in branding? Because a strong brand adds significant value to your company. A well-built and maintained brand will:
- Boost awareness
- Create trust
- Generate future business
- Improve recognition
- Make acquiring new customers easier
As a business, you have a lot of capability to influence your brand. Providing great products and services helps, but utilizing branding to really tie everything together is necessary too. This includes having a great logo, choosing a good color scheme, and selecting an appropriate typeface.
Branding often starts with designing a logo. Having a great logo is a positive reflection on your company. It gives your business an air of professionalism that makes you look accomplished and legitimate.
At Ruby Porter Marketing & Design, we have a lot of experience creating the perfect logos for our customers. Our expert designers will work with you to understand your ideas and turn them into an amazing logo. Our logo design packages offer multiple rounds of revisions, so you end up with your logo looking exactly as you want it.
The colors you choose to associate with your company can have a tremendous impact on the emotions and sentiments that people correlate with you. Most of us already tie certain feelings with certain colors — red is energetic, green is fresh, blue is tranquil, etc. By being thoughtful when choosing colors, we can create a cohesive brand identity that corresponds with your mission and culture.
The typeface you choose for your website and printed materials can express more than you’d think about your company. Typography affects design in many ways. You could choose a modern font to convey your business’s youth and vitality, or you could elect to use an old style font to promote a sense of stability and reliability. As with the other parts of your brand, your typeface should communicate a message about who you are as a company.
While a lot of emphasis today is put on branding digital materials, it is still important to have printed collateral such as business cards, signs, brochures, etc. Let us work with you to create great printed materials that help to reinforce your brand and make you look professional.
It’s always an advantage to have materials you can physically hold on to, and they work great for developing and supporting word of mouth referrals.
There is a lot more that goes into branding than what has been touched on here, but that doesn’t mean we can’t be of assistance. We would love to work with you to develop your brand voice, strategy, culture, personality, and character. Contact us today!