skip to Main Content
Iron Out Your Marketing Strategy
Brand Archetypes: What They Are and How They Can Help You

What if there was a way to identify exactly how to communicate your brand messaging quickly and easily? What if there was a way to express your brand while practically guaranteeing conversions authentically? You've heard of brand personas and identities,…

Read
Blogging
The Do’s of Blogging

So, you want to start a blog? Whether you're adding one to your website or creating a website around your blogging, there are a few things to keep in mind when it comes to your blog. First, blogs are a…

Read
Digital Marketing
What to Look For In A Marketing Company

So, you’re looking for a new marketing agency; someone who can take your vision and make it a reality, growing your brand and your business. But what do you look for in a marketing firm? There are a lot of…

Read
Social Media Graphic
What You Need To Know About SMO

For years, search engine optimization has ruled the digital marketing world as the end all be all marketing strategy. But there’s a new strategy in town: SMO. SMO, or social media optimization, is very similar to SEO in a lot…

Read
Market Research: Getting to Know the Competition

As part of the Ruby Porter onboarding process, we always have new clients to tell us a little bit about their competition. We ask them if there are things they would like to emulate about other businesses in their industry,…

Read
Understanding Paid Ad Campaigns: Options & Strategies

I'm going to come right out and say it: a marketing budget that invests in billboards, television commercials and radio spots, or so-called “traditional” marketing methods to increase brand awareness is soo yesterday. There! How bold. But is it actually?…

Read
Establishing Your Brand’s Voice

Here at Ruby Porter, we know tools like brand guidelines are incredibly important for establishing a recognizable, consistent brand identity. Brand guidelines teach people how to use your logo properly, ensuring that the resolution, color, and quality remains the same…

Read
Local SEO: Strategies for Owning Local Searches

Let the last months of 2020 be focused on getting your business’s local SEO set up and functioning for a new year. Sources say that a third of consumers use search engines for information about local businesses at least once…

Read
Ruby Porter’s Guide to Instagram

Here at Ruby Porter, we harness the power of social media to help brands grow awareness and engagement with their followers. For clients that subscribe to our social media management services, we oftentimes manage both their Facebook and Instagram accounts,…

Read