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Understanding Paid Ad Campaigns: Options & Strategies
  • December 14, 2020

I'm going to come right out and say it: a marketing budget that invests in billboards, television commercials and radio spots, or so-called “traditional” marketing methods to increase brand awareness is soo yesterday. There! How bold. But is it actually?…

Establishing Your Brand’s Voice
  • November 19, 2020

Here at Ruby Porter, we know tools like brand guidelines are incredibly important for establishing a recognizable, consistent brand identity. Brand guidelines teach people how to use your logo properly, ensuring that the resolution, color, and quality remains the same…

Local SEO: Strategies for Owning Local Searches
  • October 2, 2020

Let the last months of 2020 be focused on getting your business’s local SEO set up and functioning for a new year. Sources say that a third of consumers use search engines for information about local businesses at least once…

Ruby Porter’s Guide to Instagram
  • August 14, 2020

Here at Ruby Porter, we harness the power of social media to help brands grow awareness and engagement with their followers. For clients that subscribe to our social media management services, we oftentimes manage both their Facebook and Instagram accounts,…

The Top Design Trends of 2020
  • July 29, 2020

2020 has brought innovative designs on all fronts, but especially within the world of graphic design. Our designers have been taking note of what works and what falls flat, and have crafted a list of their favorite trends of 2020.…

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Best Email Marketing Practices in 2020
  • July 24, 2020

We send a LOT of emails here at Ruby Porter Marketing & Design. From subscriber welcomes, to big sales, to special discount codes & newsletters, our expert team does it all when it comes to email marketing. With the millions…

UPDATED: 3 Free Ways to Optimize Website Images
  • June 4, 2020

We've touched on why it’s important to properly optimize your website’s images. Over the years we've evaluated several free tools that help you with resizing and thinning for optimization, and we've gathered the best options. While this is certainly not…

SEO Strategies: How We Optimize Websites
  • May 1, 2020

Search Engine Optimization: What We Do At Ruby Porter, all of the Search Engine Optimization (SEO) work we do is informed by data and analytics. We also believe in transparency; our clients get detailed quarterly reports four times a year.…

How to Facilitate Online Video Meetings
  • April 20, 2020

Being a good facilitator of meetings is an artform, and skill that needs to be intentionally cultivated for the morale, efficiency and productivity of your team. No one wants their team walking away from a meeting thinking, “Well, that could…