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Market Research: Getting to Know the Competition

As part of the Ruby Porter onboarding process, we always have new clients to tell us a little bit about their competition. We ask them if there are things they would like to emulate about other businesses in their industry,…

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Understanding Paid Ad Campaigns: Options & Strategies

I'm going to come right out and say it: a marketing budget that invests in billboards, television commercials and radio spots, or so-called “traditional” marketing methods to increase brand awareness is soo yesterday. There! How bold. But is it actually?…

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Establishing Your Brand’s Voice

Here at Ruby Porter, we know tools like brand guidelines are incredibly important for establishing a recognizable, consistent brand identity. Brand guidelines teach people how to use your logo properly, ensuring that the resolution, color, and quality remains the same…

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Local SEO: Strategies for Owning Local Searches

Let the last months of 2020 be focused on getting your business’s local SEO set up and functioning for a new year. Sources say that a third of consumers use search engines for information about local businesses at least once…

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Ruby Porter’s Guide to Instagram

Here at Ruby Porter, we harness the power of social media to help brands grow awareness and engagement with their followers. For clients that subscribe to our social media management services, we oftentimes manage both their Facebook and Instagram accounts,…

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The Top Design Trends of 2020

2020 has brought innovative designs on all fronts, but especially within the world of graphic design. Our designers have been taking note of what works and what falls flat, and have crafted a list of their favorite trends of 2020.…

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Best Email Marketing Practices in 2020

We send a LOT of emails here at Ruby Porter Marketing & Design. From subscriber welcomes, to big sales, to special discount codes & newsletters, our expert team does it all when it comes to email marketing. With the millions…

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UPDATED: 3 Free Ways to Optimize Website Images

We've touched on why it’s important to properly optimize your website’s images. Over the years we've evaluated several free tools that help you with resizing and thinning for optimization, and we've gathered the best options. While this is certainly not…

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