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The Ruby Porter Approach to PPC Ads

In the world of digital marketing, staying ahead of the competition requires finesse and adaptability. Nowhere is this truer than in the realm of pay-per-click (PPC) advertising, where understanding Google AdWords inside and out can be the difference between a…

Maximizing ROI with Google AdWords: Strategies for Success

In today's digital age, online advertising has become an essential component of any successful marketing strategy. Google AdWords, now known as Google Ads, remains a powerful tool for businesses to reach their target audience effectively. However, to make the most…

SEO Essentials: Building a Solid Foundation for Online Visibility

In today's digital age, online visibility is crucial for businesses looking to thrive in the competitive online landscape. Search Engine Optimization (SEO) plays a pivotal role in boosting a company's online presence and attracting potential customers. In this blog, we…

Iron Out Your Marketing Strategy
Brand Archetypes: What They Are and How They Can Help You

What if there was a way to identify exactly how to communicate your brand messaging quickly and easily? What if there was a way to express your brand while practically guaranteeing conversions authentically? You've heard of brand personas and identities,…

The Do’s of Blogging

So, you want to start a blog? Whether you're adding one to your website or creating a website around your blogging, there are a few things to keep in mind when it comes to your blog. First, blogs are a…

Digital marketing
What to Look For In A Marketing Company

So, you’re looking for a new marketing agency; someone who can take your vision and make it a reality, growing your brand and your business. But what do you look for in a marketing firm? There are a lot of…

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What You Need To Know About SMO

For years, search engine optimization has ruled the digital marketing world as the end all be all marketing strategy. But there’s a new strategy in town: SMO. SMO, or social media optimization, is very similar to SEO in a lot…

Market Research: Getting to Know the Competition

As part of the Ruby Porter onboarding process, we always have new clients to tell us a little bit about their competition. We ask them if there are things they would like to emulate about other businesses in their industry,…