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  • June 4, 2020

We've touched on why it’s important to properly optimize your website’s images. Now we’re looking at some free online tools and applications to help you do just that. While this is certainly not an exhaustive list, these free tools can…

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SEO Strategies: How We Optimize Websites
  • May 1, 2020

Search Engine Optimization: What We Do At Ruby Porter, all of the Search Engine Optimization (SEO) work we do is informed by data and analytics. We also believe in transparency; our clients get detailed quarterly reports four times a year.…

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How to Facilitate Online Video Meetings
  • April 20, 2020

Being a good facilitator of meetings is an artform, and skill that needs to be intentionally cultivated for the morale, efficiency and productivity of your team. No one wants their team walking away from a meeting thinking, “Well, that could…

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Ecommerce Options
Slingshot Your Business onto the Web
  • April 6, 2020

While we’ve all had to get a bit creative lately to carry on with work, small local businesses have been significantly impacted in the retail, restaurant, and beverage industry. For some, it makes sense to temporarily close their doors; for…

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Digital Marketing in the Age of Corona
  • March 27, 2020

In the digital marketing age, things move at the speed of light. Add COVID into the mix, and all of the sudden, people have taken to virtual spaces like never before. Here at Ruby Porter, we pride ourselves in innovative…

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The Do’s and Don’ts of Video Conferencing
  • March 20, 2020

Here at Ruby Porter, the vast majority of our staff has started working from home this week, in response to the you-know-what. Yeah, we’re talking about Virustime—and not the kind your computer gets. As a result, we have spent a…

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Social Media for Small Businesses in 2019
  • May 22, 2019

Last week, our Vice President Bob Clarke gave a workshop on social media for the Springfield Area Chamber of Commerce's Business Boot Camp. He covered the basics of various social media channels, the audiences you can reach via each channel,…

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