Digital Marketing Services
The digital marketing campaigns offered by Ruby Porter Marketing & Design combine the power of search engine optimization (SEO), social media and content marketing, and pay-per-click (PPC) advertising. With our proven techniques, we will get your site to rank higher in the search engines, keep your valued customers engaged with your brand and bring in new customers.
Why Is Digital Marketing Important?
No other medium has a more powerful ability to attract new customers than your website. First, it’s important to design and develop a website which invites and informs customers. Next, it’s imperative to expose your site to as many potential customers as possible and keep the most valued of those connected to your business. This is where digital marketing comes in.
Using search engines like Google is the preferred research avenue for customers looking for products and services, but if your business doesn’t show up on the first page of results, it hardly matters. In fact, 68% of searchers click on the top 5 results in Google, and only 6% click past the first page. With our tried and true SEO approach, we will work to get your site to the top page of search results.
SEO is undoubtedly the most important tool in the digital marketing toolbox, but it surely isn’t the only one. While many companies focus solely on SEO, we prefer a more balanced approach. Attracting new customers is a difficult process which is why it’s so important to keep the ones you have. Returning customers are extremely valuable. For the average American business, repeat customers make up only 8% of purchasers but generate a whopping 40% of revenue. We understand the value of these customers and work to keep them engaged through social media marketing.
We also offer to run your PPC advertising campaigns such as Google AdWords. SEO is a long-term game. It takes time to see results, but with PPC advertising, you can see a much faster return and build brand awareness in the process. Although PPC advertising isn’t nearly as lucrative as it was in its early days, it can be very effective in conjunction with SEO. Most people only see the value of PPC advertising in the immediate sales it generates, but search ads can be an effective means of raising brand awareness, in some cases by as much as 80%.
Our Digital Marketing Packages
This is the complete package. If you’re looking to hire someone to take care of your digital marketing on all fronts, the Social package is for you.
Your website has the potential to attract more customers to your business than by any other means, and we know how to get it there: Search Engine Optimization. We start by researching the best keywords for your business to target, and once we’ve found them, we will create targeted landing pages designed to improve your site’s rankings.
Through Social Media Marketing, we will keep your valued customers engaged with your brand, making them more likely to return as repeat customers. Our professional designers will create branded pages for your social media accounts, and our digital marketers will write and schedule frequent posts for you.
With a monthly blog post, visitors will start to consider your website a credible source of reliable information. Also, regular post updates keep your site from appearing overlooked and underutilized, something that can be a turn off for potential customers.
After each month, we will provide you with a detailed report of your campaign’s performance, and at your request, will sit down with you to go over the finer details.
This package is ideal for those who are capable of running their own social media marketing but are looking for some help boosting their organic search rankings.
With well-targeted keywords, their corresponding landing pages and a monthly blog, we will use our tried and true search engine optimization techniques to get you to climb through the organic results until you reach the top.
A detailed, monthly report will show you how your website is performing in numerous different areas. This allows you to see which areas are improving and which need more attention. At your request, we will take the time to explain the minute details to ensure you know how your site is performing and where it’s heading.
This package works for those who want to make sure their site stays updated every month. A website that looks out of date won’t motivate new visitors to become paying customers. With our Local package, we will ensure that your business information stays up to date across many different online directories and that your website and social media are getting new content on a consistent basis. The Local package doesn’t consist of the robust SEO of the Social package, but it will improve your SEO nonetheless.
The UGC package is excellent for those who have the capabilities to do their own content and social media marketing but need just a little technical assistance and advice. Most of the heavy lifting will fall on you, but you will be able to draw from our expertise to guide you along the way.
Each month, we will deliver a detailed report to show your progress. We will also give our professional advice on what is working for you and what areas need some improvement.
All of our digital marketing packages allow for the following extra services for additional fees.
- Monthly Newsletter
- Google AdWords Management
- Additional Design, Development & Copywriting Hours
- Competition Lockout
- Drip Email Campaign
- Additional Social Media Branding and Posts