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Pay-per-Click Advertising (PPC)

Pay-per-click (PPC) advertising services such as Google AdWords allow advertisers to show advertisements on the search result pages of search engines. With an average of 2.3 million Google searches performed every second, there is a huge market for advertisers to tap into. One of the main advantages of hiring Ruby Porter to manage your PPC advertising and your SEO is that we work extremely well in tandem. Many of the factors which make PPC campaigns profitable are also factors that improve SEO.

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Pay for Visitors, Not Exposure

One of the main advantages of PPC advertising is right in the name: you only pay for clicks. With other forms of advertising, you pay to show your ads while never really knowing if they will lead to more business or more traffic to your website. With PPC advertising, you know that every dollar you spent led to someone visiting your site. Moreover, PPC advertising allows for people to be exposed to your brand at no cost to you if they don’t click your ads. In fact, studies have found that using PPC advertising can boost brand awareness by as much as 80%!

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Target Your Audience

PPC advertising services, such as Google AdWords, allow for highly targeted ads. You can choose to only show ads during certain times of days, in certain geographic areas, to specific demographics or some combination of the three. This level of control can make PPC advertising extremely cost-efficient by targeting those who are the most likely to convert. The results are easily measurable allowing for constant adjustments in order to see the best ROI possible.

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See Immediate Results

The main issue with SEO and other forms of digital marketing is that they take a long time to see results. PPC advertising brings results immediately. If you are trying to rank better for a keyword but aren’t on the first page yet, showing ads for that keyword is an effective way to boost performance while you wait for your page to rank better.

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Drive More Revenue

Even if you’ve reached the #1 organic listing for all of your keywords, there are still untapped potential customers out there who would purchase your product or services if they were exposed to your brand. PPC advertising is one way to gain access to the market that SEO and social media miss. When managed correctly, PPC advertising campaigns can provide a nice ROI, even when your SEO and social media are firing on all cylinders.

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