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What You Need To Know About SMO

For years, search engine optimization has ruled the digital marketing world as the end all be all marketing strategy. But there’s a new strategy in town: SMO. SMO, or social media optimization, is very similar to SEO in a lot…

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Market Research: Getting to Know the Competition

As part of the Ruby Porter onboarding process, we always have new clients to tell us a little bit about their competition. We ask them if there are things they would like to emulate about other businesses in their industry,…

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Ruby Porter’s Guide to Instagram

Here at Ruby Porter, we harness the power of social media to help brands grow awareness and engagement with their followers. For clients that subscribe to our social media management services, we oftentimes manage both their Facebook and Instagram accounts,…

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