Perhaps you are looking to become a copywriter, or get your foot in the door with a digital marketing agency via content marketing. You will probably be asked to submit a writing sample—but grammar and spelling mistakes can be a…
There are plenty of tools out there that enable digital marketers to analyze a website’s search results and rankings. However, demonstrating and visualizing that data to clients could very well be considered an art form. Understanding the story the data…
Pay-Per-Click (PPC) Advertising vs. Organic SEO The search engine has evolved significantly since the days of AltaVista and Ask Jeeves. Now, Google searches account for 74.28% of all desktop web searches, and 80.82% of all mobile searches. With voice searches…
Brand Guidelines communicate a variety of things about your brand, both internally to your organization or business, as well as externally to your partners, affiliates and the general public. What components a brand guidelines contains is not standard across the industry, but the most discernible organizations utilize brand guidelines as a resource for everyone to understand how to represent their brand.
Ugh, I hate pop-ups. When most people hear the word “pop-up,” they think of old-school gray boxes with bright icons and buttons flashing “You WIN! Click here!”. It is no wonder then, that when asked, no user enthusiastically embraces the…
What is a 404 error page? A 404 page is also known as an “error page” or a “Page Not Found” page. This page indicates to the user that they have reached the domain they requested, but the URL path…
Do people even read blogs anymore?
Yes! Blogging is still popular in 2018. While trends on the internet are always changing, people will always be seeking quality, well thought out content that is informative, entertaining or answers a question or problem the reader may have. Answering common questions in an entertaining way can build a platform for telling your company’s story to a large audience of potential customers.
The main point of having good website design is to get conversions. A conversion is when your website viewer does your desired action. Getting viewers to actually take action can be difficult but following these three principles will lead to…
Incorporating images into your website makes it more attractive and enhances your users’ experience all while being beneficial to your SEO efforts. Images are a win-win and should be taken seriously when planning the content for your site.
How people interact with your website directly affects how the user perceives your site and ultimately your business. If the user is having a poor experience while browsing your site it is unlikely that they will stay long and certainly won’t convert into a customer. Our web designers put together five powerful tools to make your website more user-friendly.
