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Comparing PPC Ads vs. Organic SEO

Pay-Per-Click (PPC) Advertising vs. Organic SEO The search engine has evolved significantly since the days of AltaVista and Ask Jeeves. Now, Google searches account for 74.28% of all desktop web searches, and 80.82% of all mobile searches. With voice searches…

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5 Reasons Why Brand Guidelines Are Important

Brand Guidelines communicate a variety of things about your brand, both internally to your organization or business, as well as externally to your partners, affiliates and the general public. What components a brand guidelines contains is not standard across the industry, but the most discernible organizations utilize brand guidelines as a resource for everyone to understand how to represent their brand.

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The Modern Day Pop-up: Tech, trends, and best practices

Ugh, I hate pop-ups. When most people hear the word “pop-up,” they think of old-school gray boxes with bright icons and buttons flashing “You WIN! Click here!”. It is no wonder then, that when asked, no user enthusiastically embraces the…

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Our Best 404 Pages

What is a 404 error page? A 404 page is also known as an “error page” or a “Page Not Found” page. This page indicates to the user that they have reached the domain they requested, but the URL path…

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Does My Business Really Need a Blog?

Do people even read blogs anymore?

Yes! Blogging is still popular in 2018. While trends on the internet are always changing, people will always be seeking quality, well thought out content that is informative, entertaining or answers a question or problem the reader may have. Answering common questions in an entertaining way can build a platform for telling your company’s story to a large audience of potential customers.

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Three Principles That Actually Lead to Conversions

The main point of having good website design is to get conversions. A conversion is when your website viewer does your desired action. Getting viewers to actually take action can be difficult but following these three principles will lead to…

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Images: A Crucial SEO Asset

Incorporating images into your website makes it more attractive and enhances your users’ experience all while being beneficial to your SEO efforts. Images are a win-win and should be taken seriously when planning the content for your site.

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5 Powerful Ways To Make Your Website User-Friendly

How people interact with your website directly affects how the user perceives your site and ultimately your business. If the user is having a poor experience while browsing your site it is unlikely that they will stay long and certainly won’t convert into a customer. Our web designers put together five powerful tools to make your website more user-friendly.

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3 Key Takeaways from Recent Rebrands

If your company stays in business long enough, you eventually will need to go through a rebranding process.

It’s only natural. Your brand is the outward appearance of your company and any number of factors can cause the need for a rebrand.

Here are 3 examples of recent rebrands and the key takeaways for companies going through their own rebranding process.

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Top 10 Design Trends to Look for in 2018

2017 is in the books, so let’s take a look at what design trends 2018 will have in store for us. We asked one of our designers to give us her list of design trends to watch out for in 2018.

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