In today’s culture, most people maintain some sort of presence on social media whether it’s on Facebook, Twitter, Instagram or Snapchat. Social media has become an integral aspect of our lives as it allows us to stay up to date…
In 2016, $44 were made for every $1 spent on email marketing campaigns on average. That’s an incredible 4400% ROI. For what it costs, email marketing is one of the most profitable forms of digital marketing available to businesses today.…
Last month, we touched on why it’s important to properly optimize your website’s images. This month, we’re looking at some free online tools to help you do just that. While this is certainly not an exhaustive list, these free tools…
Your website’s speed matters - maybe more than you even realize. For whatever reason, we have grown increasingly impatient with the amount of time we're willing to wait for websites to load shrinking all the time. In fact, about forty…
Every morning when I leave my home for work, there are always two things I make sure I have before I lock the door: my keys and my cell phone. I can handle forgetting my wallet, but god help me…
In 2016, $65 billion was spent on search engine optimization (SEO) in the US alone! This shows how large an industry SEO has become over the last few years. Even though SEO has become very lucrative, most high schools and…
In 2017, the first encounters that consumers have with businesses most often occur in the digital realm. In fact, the vast majority of buyers conduct some form of research online before making a purchase. This means that your company’s website…
Search engine optimization is constantly changing and evolving. The important ranking factors of ten years ago are not exactly the same as they are today, and those changes stem from how Google goes about accomplishing their goal of satisfying user…
At Ruby Porter Marketing & Design, we started off the new year exactly as we wanted to: by launching six new websites. We were extremely busy over the holiday season, but we wouldn't want it any other way. We designed…
Last month, we examined how you can use White Hat SEO to optimize the content on your site to rank higher on the search engine results pages (SERP’s). Proper SEO is a long-term process and routinely takes months of good…
