The utilization of digital marketing is at an all-time high with signs to continue to grow. A major part of the success of digital marketing has to do with SEO. SEO stands for search engine optimization and it strives to improve how visible your website is to other people without having to pay for boosted posts or sponsored ads. SEO is part of almost every marketing strategy with so many users looking online. Below are five tips to improve or consider before starting an SEO strategy. If you have further questions about SEO, contact us at Ruby Porter today!

Follow the News

One of the biggest ways to improve your SEO is to stay up to date with the latest news. This is important because algorithms from social media channels and search engines, like Google, are constantly changing their algorithms. Our latest blog shows you some of the most recent updates that have happened in the social media world. Other great websites with the latest news are AdWeek.com, Mashable.com, and MarketingLand.com to name a few.

Measure Analytics

The best way to know whether your SEO strategy is working is by measuring your data. There are times when it’s really easy to think that you know the answer, but if numbers are telling you the opposite, there is something that needs to be fixed. One great way to measure SEO is by using Google Analytics. Google Analytics can be difficult to understand, but there are 5 tools that are essential for getting the most out of Google Analytics.

Develop Relevant Content

Publishing strong, creative content is the best way to stay relevant and maintain a strong SEO. One great rule is to dedicate each page in your website to a specific topic. Doing so will give you the opportunity to rework the wording around that keyword and use it in different parts of the page. This gives your page a greater chance of coming up higher for users who are searching for specific words.

Not only is publishing content important, but posting and updating your website frequently plays a key role as well. Publishing frequently means you will be using more keywords which lead to your website potentially landing higher in an organic search.

Leverage Social Media

Social media is being used in conjunction with SEO more now than ever. When you build your website, make sure you have icons for all of your social media accounts. Vice-versa, when you are developing content for your social media accounts, incorporate keywords in your posts and redirect users back to your website as much as possible.

Creating an SEO strategy is both difficult and sometimes hard to keep up with due to the ever-changing world of online marketing. If you need help with SEO or online marketing, contact us today! We will create the right strategy for your website to increase in SEO rankings.