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SEO Strategies: How We Optimize Websites
  • May 1, 2020

Search Engine Optimization: What We Do At Ruby Porter, all of the Search Engine Optimization (SEO) work we do is informed by data and analytics. We also believe in transparency; our clients get detailed quarterly reports four times a year.…

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Five Tips for Visualizing SEO Data
  • March 6, 2019

There are plenty of tools out there that enable digital marketers to analyze a website’s search results and rankings. However, demonstrating and visualizing that data to clients could very well be considered an art form. Understanding the story the data…

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Comparing PPC Ads vs. Organic SEO
  • February 20, 2019

Pay-Per-Click (PPC) Advertising vs. Organic SEO The search engine has evolved significantly since the days of AltaVista and Ask Jeeves. Now, Google searches account for 74.28% of all desktop web searches, and 80.82% of all mobile searches. With voice searches…

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Does My Business Really Need a Blog?
  • August 10, 2018

Do people even read blogs anymore?

Yes! Blogging is still popular in 2018. While trends on the internet are always changing, people will always be seeking quality, well thought out content that is informative, entertaining or answers a question or problem the reader may have. Answering common questions in an entertaining way can build a platform for telling your company’s story to a large audience of potential customers.

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Images: A Crucial SEO Asset
  • May 4, 2018

Incorporating images into your website makes it more attractive and enhances your users’ experience all while being beneficial to your SEO efforts. Images are a win-win and should be taken seriously when planning the content for your site.

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  • November 6, 2017

For a while now, the importance of having a website that provides as good a user experience on mobile devices as it does on desktops has been well known and documented. A larger percentage of Internet users interact with the…

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  • June 12, 2017

Your website’s speed matters - maybe more than you even realize. For whatever reason, we have grown increasingly impatient with the amount of time we're willing to wait for websites to load shrinking all the time. In fact, about forty…

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  • May 9, 2017

In 2016, $65 billion was spent on search engine optimization (SEO) in the US alone! This shows how large an industry SEO has become over the last few years. Even though SEO has become very lucrative, most high schools and…

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  • March 6, 2017

Search engine optimization is constantly changing and evolving. The important ranking factors of ten years ago are not exactly the same as they are today, and those changes stem from how Google goes about accomplishing their goal of satisfying user…

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