So, we’ve talked a lot about how social media can benefit your business, but how can you increase your followers? Especially if you are starting from scratch, it can be difficult to gain the followers you seek. Here are some tips to getting more followers and activity on your social media pages.
Focus on Most Used Profiles
If you start to see more engagement on Facebook for example, make posting to that page your priority. This isn’t to say that you should abandon your other pages, just know where your target buyers are spending more of their time.
Customize Your Profiles
Design your social media profiles with your target audience in mind. You want to stand out from the competition and entice people to follow you. So, use original photos and designs that would be visually-pleasing. Consider hiring a graphic designer to create custom images that maintain your brand identity. Or an online marketing team to manage it all!
Promote Your Profiles
On your website, at your storefront, anywhere where a current or potential customer will look. Make it easy for new followers to find you online. A great idea is to post subtle flyers or images in your storefront showing links to your various profiles. Also, create a hashtag for your brand that will make it easy for you to find what people are saying about you.
Post Valuable Content
No one is going to follow you if they don’t like the value of your content, right? When it comes to social media, it helps to take the quality-over-quantity approach. But this isn’t to say that you should only post once every month. Find a balance that allows you to post original content that varies from previous posts. A good rule of thumb is to post at least twice a week, but this varies on each platform. Generally, Twitter is a more fast-paced social network, so it helps to post to this one more often than you would Facebook or Instagram.
Interact with Your Community
Don’t forget to engage! Social media is a two-way street, and it helps humanize your brand if you interact with users. So, comment, retweet, mention, respond, engage with your audience! They will appreciate it. Social media has now become a popular platform of communication between a business and its users. It provides a unique channel to engage with your buyers casually.
Hire Social Media Managers
There’s a lot more work that goes into an Online Marketing Campaign than you may think. A lot of times, business owners think it can be done as a side-project, when in fact it’s a full-time job. That’s why we always recommend hiring an online marketing team that is dedicated to your company’s social media strategy and SEO. A team like Ruby Porter!