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Ruby Porter’s Guide to Instagram
  • August 14, 2020

Here at Ruby Porter, we harness the power of social media to help brands grow awareness and engagement with their followers. For clients that subscribe to our social media management services, we oftentimes manage both their Facebook and Instagram accounts,…

Social Media for Small Businesses in 2019
  • May 22, 2019

Last week, our Vice President Bob Clarke gave a workshop on social media for the Springfield Area Chamber of Commerce's Business Boot Camp. He covered the basics of various social media channels, the audiences you can reach via each channel,…

  • September 5, 2017

In today’s culture, most people maintain some sort of presence on social media whether it’s on Facebook, Twitter, Instagram or Snapchat. Social media has become an integral aspect of our lives as it allows us to stay up to date…

  • May 17, 2017

Every morning when I leave my home for work, there are always two things I make sure I have before I lock the door: my keys and my cell phone. I can handle forgetting my wallet, but god help me…

  • October 10, 2016

Facebook Ad usage is at an all time high and is extremely competitive based on the constraints that Facebook is putting on brands. Companies are constantly looking for ways to create more brand awareness and, overall, more traffic on their…

  • August 8, 2016

With everything going digital, online marketing is becoming increasingly important and more emphasis is being placed on social media due to the exposure that it has. With more content targeted at users, some social media networks are making it easier…

  • July 12, 2016

Online marketing has become increasingly imperative for companies and is continuing to expand. Although various social media networks exist, Instagram is one that is attracting more attention from businesses due to having over 400 million users. Below are a few…

  • June 21, 2016

​Having a social media presence is extremely important to your business, but how can you separate yourself from your competition? Customizing your Facebook Page is a great way to engage your audience and maintain your brand. Here are 5 ways…