skip to Main Content
Social Media Graphic
What You Need To Know About SMO

For years, search engine optimization has ruled the digital marketing world as the end all be all marketing strategy. But there’s a new strategy in town: SMO. SMO, or social media optimization, is very similar to SEO in a lot…

Read
Ruby Porter’s Guide to Instagram

Here at Ruby Porter, we harness the power of social media to help brands grow awareness and engagement with their followers. For clients that subscribe to our social media management services, we oftentimes manage both their Facebook and Instagram accounts,…

Read
Social Media for Small Businesses in 2019

Last week, our Vice President Bob Clarke gave a workshop on social media for the Springfield Area Chamber of Commerce's Business Boot Camp. He covered the basics of various social media channels, the audiences you can reach via each channel,…

Read

In today’s culture, most people maintain some sort of presence on social media whether it’s on Facebook, Twitter, Instagram or Snapchat. Social media has become an integral aspect of our lives as it allows us to stay up to date…

Read

Every morning when I leave my home for work, there are always two things I make sure I have before I lock the door: my keys and my cell phone. I can handle forgetting my wallet, but god help me…

Read

Facebook Ad usage is at an all time high and is extremely competitive based on the constraints that Facebook is putting on brands. Companies are constantly looking for ways to create more brand awareness and, overall, more traffic on their…

Read

With everything going digital, online marketing is becoming increasingly important and more emphasis is being placed on social media due to the exposure that it has. With more content targeted at users, some social media networks are making it easier…

Read