In today’s culture, most people maintain some sort of presence on social media whether it’s on Facebook, Twitter, Instagram or Snapchat. Social media has become an integral aspect of our lives as it allows us to stay up to date with family, friends, coworkers, and even brands and businesses. For this reason, businesses need to take advantage and begin using social media as a digital marketing tool. Here are five reasons your business needs a presence on social media.
1. Increase Familiarity With Your Brand.
Traditional media advertising, such as television and radio ads, is no longer the main approach for businesses to advertise themselves. Nowadays, most businesses connect with their audience through social media because it’s one of the easiest, quickest, and most convenient ways for others to engage with your brand. According to a study conducted by Social Habit, 53 percent of Americans are proven to be more loyal to a brand if they follow them on social media.
2. Easily Gather Customer Insights
Having a presence on social media makes it easier for you to gather information from your audience regarding what they think about your products and services, and what they’re interested in. By establishing a two-way street, you give others the chance to provide feedback regarding what is and isn’t working for your business. Taking the time to learn from this feedback will enhance your follower’s long term relationship with your company.
3. Boost Traffic To Your Website.
If you’re attempting to improve traffic to your website, social media can be a very valuable asset. By cultivating and capitalizing on a strong audience, you can quickly amplify exposure to your website. Once people begin talking about your business; and taking the time to visit your website, you’ll begin to generate more traffic.
4. Stay Updated With Your Competitors.
When you’re competing for the same audience as other companies, it can be useful to monitor what they’re up to. Luckily, social media gives you the ability to do just that! Once you’ve taken the time to determine which aspects of your competitor’s social strategy are proving to be effective, you can then compare it to yours. You can then make changes accordingly to stay ahead of the curve.
5. Build Relationships.
Your social strategy shouldn’t be focused on bombarding your audience with as much information as you can possibly give them. It should be centered on establishing a relationship and gaining their trust. Having this relationship will increase your audience’s willingness to conduct business with you, and it will also enhance your reputation.
Social media has turned into so much more than just posting selfies and updating statuses. For many, it is how we choose to stay current with what’s going on in the world around us. If done correctly, social media can provide a tremendous boost to your business. If you’d like to learn how we can enhance your social media presence online, contact Ruby Porter Marketing & Design.