So, you have a website, but how can you tell if it’s performing the way it needs to? These days simply having a website doesn’t cut it. It’s important to make sure that your website design and development is working up to speed and is easy to crawl for search engines like Google. Here are 7 signs it’s time your website design gets a facelift.
Outdated Content That Lacks Important Information
When was the last time you checked that all the information on your site was correct? Is the address listed current? Contact info? What about prices? The last thing you want is to miss out on a sale because a customer called the wrong number that was listed on your website. If you post blogs or events to your website, make sure they are current. If someone comes to your website and sees the most recent blog is from 6 months ago, they may not take you so seriously. Not to mention, blogging regularly is great for your SEO.
Have you ever checked your website for broken links? Bad links and 404 error pages will greatly hurt your SEO value. So, test your site, and test it often. A great free resource to do this is Google Webmasters. However, setting up redirects can go beyond that average person’s attention span for website development. If you need any help, contact the SEO and website development experts at Ruby Porter!
Website That’s Not Mobile Friendly
Ah, the question of the year, is your website mobile-friendly? One of the biggest factors in today’s online world is how everything looks on mobile. As mobile searches surpass desktop, it’s extremely important that your website is responsive (loads and spans over a number of different devices). If you haven’t heard, Google is punishing non-mobile friendly websites, so this could be hurting your SEO as well. Not sure whether or not your site meet these mobile standards? You can test your website here.
No Links to Social Network Sites
One of the most popular outlets consumers interact with brands these days is through social media. If your website doesn’t direct them to these pages, how will they find you? A study by the Internet Advertising Bureau (IAB) found that 90% of consumers would recommend a brand to others after interacting with them on social media. So, if you don’t already have social profiles, create them, get posting, and link to your website!
Slow Loading Times
How quickly does your website load? As human attention span shortens (thanks to smartphones), it’s important to make sure that your website loads in a speedy manner. According to a study done by Microsoft Corporation, the human attention span has reduced from 12 seconds to eight. So, if your site is taking longer than eight seconds to load, chances are the visitor has lost interest. You can test your website’s page speed here.
If your website falls short in any of these categories, it may be time to call the website development experts at Ruby Porter! We specialize in website design and development as well as online marketing, so we are your one-stop-shop for taking your brand to the digital world.