First off, a responsive website is a web design that is optimized across a variety of platforms (desktops, mobile phones, tablets, etc.) with minimal scrolling, panning, and resizing. With key updates to Google’s algorithm and an overall increase in the use of mobile phones, a responsive website design is a must. Here’s a better look as to why.
Earlier this year Google released an update to its search ranking algorithm that favors mobile-friendly websites. What this means is if your website isn’t optimized for a mobile device, then it severely dropped in search rankings. The update generated so much buzz that it was widely referred to as Mobilegeddon. You can use Google’s mobile-friendly test tool to see if your website survived against Mobilegeddon. The update didn’t effect searches done on desktops, but instead searches done on mobile devices.
Mobile Searches Are Increasing
The birth of the smartphone changed the way consumers interact with the web. Now, it’s easier than ever to access the internet from the tip of your fingers. A study done by Google found that consumers conduct more local searches on their smartphone than on a computer or tablet. If your website isn’t responsive then two things happen: 1) the user doesn’t get a positive mobile experience and 2) your website drops dramatically on a mobile search.
Adapt to Future Devices
The great thing about responsive websites is that they can easily adapt to future technologies. This is because the design isn’t based on the type of device, but rather the screen size. This means that has new technologies emerge a responsive design will fit to the screen size of whatever device it’s being viewed on. Like the new Apple Watch for example.
I guess what I’m trying to say is, either get a responsive website design or get lost! (so to speak in Google search rankings). If your website needs a responsive design call Ruby Porter today! Our design and SEO experts combined with the developers from our partner company Partnered Solutions IT, will build a website design and development that will soar through Google’s algorithm.