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  • April 10, 2017

In 2017, the first encounters that consumers have with businesses most often occur in the digital realm. In fact, the vast majority of buyers conduct some form of research online before making a purchase. This means that your company’s website…

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  • March 6, 2017

Search engine optimization is constantly changing and evolving. The important ranking factors of ten years ago are not exactly the same as they are today, and those changes stem from how Google goes about accomplishing their goal of satisfying user…

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  • February 16, 2017

At Ruby Porter Marketing & Design, we started off the new year exactly as we wanted to: by launching six new websites. We were extremely busy over the holiday season, but we wouldn't want it any other way. We designed…

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  • January 9, 2017

Last month, we examined how you can use White Hat SEO to optimize the content on your site to rank higher on the search engine results pages (SERP’s). Proper SEO is a long-term process and routinely takes months of good…

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  • December 5, 2016

Search engine optimization (SEO) is all about trying to get your website to the top of the search results for specific keyword queries in search engines. According to Advanced Web Ranking, the top five results in a google search will receive…

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  • November 10, 2016

When it comes to marketing and design, even the smallest detail matters. Whether it’s website design, logo design or creating brochures and business cards, typography is extremely important and choosing the right typeface can make all the difference for any…

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  • October 10, 2016

Facebook Ad usage is at an all time high and is extremely competitive based on the constraints that Facebook is putting on brands. Companies are constantly looking for ways to create more brand awareness and, overall, more traffic on their…

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  • September 14, 2016

The utilization of digital marketing is at an all-time high with signs to continue to grow. A major part of the success of digital marketing has to do with SEO. SEO stands for search engine optimization and it strives to…

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  • August 8, 2016

With everything going digital, online marketing is becoming increasingly important and more emphasis is being placed on social media due to the exposure that it has. With more content targeted at users, some social media networks are making it easier…

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  • July 12, 2016

Online marketing has become increasingly imperative for companies and is continuing to expand. Although various social media networks exist, Instagram is one that is attracting more attention from businesses due to having over 400 million users. Below are a few…

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