Every morning when I leave my home for work, there are always two things I make sure I have before I lock the door: my keys and my cell phone. I can handle forgetting my wallet, but god help me…
In 2016, $65 billion was spent on search engine optimization (SEO) in the US alone! This shows how large an industry SEO has become over the last few years. Even though SEO has become very lucrative, most high schools and…
In 2017, the first encounters that consumers have with businesses most often occur in the digital realm. In fact, the vast majority of buyers conduct some form of research online before making a purchase. This means that your company’s website…
Search engine optimization is constantly changing and evolving. The important ranking factors of ten years ago are not exactly the same as they are today, and those changes stem from how Google goes about accomplishing their goal of satisfying user…
At Ruby Porter Marketing & Design, we started off the new year exactly as we wanted to: by launching six new websites. We were extremely busy over the holiday season, but we wouldn't want it any other way. We designed…
Last month, we examined how you can use White Hat SEO to optimize the content on your site to rank higher on the search engine results pages (SERP’s). Proper SEO is a long-term process and routinely takes months of good…
Search engine optimization (SEO) is all about trying to get your website to the top of the search results for specific keyword queries in search engines. According to Advanced Web Ranking, the top five results in a google search will receive…
When it comes to marketing and design, even the smallest detail matters. Whether it’s website design, logo design or creating brochures and business cards, typography is extremely important and choosing the right typeface can make all the difference for any…
Facebook Ad usage is at an all time high and is extremely competitive based on the constraints that Facebook is putting on brands. Companies are constantly looking for ways to create more brand awareness and, overall, more traffic on their…
The utilization of digital marketing is at an all-time high with signs to continue to grow. A major part of the success of digital marketing has to do with SEO. SEO stands for search engine optimization and it strives to…
