While reviews are often a business owner’s least favorite reading material, it is vital to your brand reputation to understand the best way to respond to online reviews—both the good and the bad. Quite a bit of material is already…
Perhaps you are looking to become a copywriter, or get your foot in the door with a digital marketing agency via content marketing. You will probably be asked to submit a writing sample—but grammar and spelling mistakes can be a…
Pay-Per-Click (PPC) Advertising vs. Organic SEO The search engine has evolved significantly since the days of AltaVista and Ask Jeeves. Now, Google searches account for 74.28% of all desktop web searches, and 80.82% of all mobile searches. With voice searches…
Ugh, I hate pop-ups. When most people hear the word “pop-up,” they think of old-school gray boxes with bright icons and buttons flashing “You WIN! Click here!”. It is no wonder then, that when asked, no user enthusiastically embraces the…
Do people even read blogs anymore?
Yes! Blogging is still popular in 2018. While trends on the internet are always changing, people will always be seeking quality, well thought out content that is informative, entertaining or answers a question or problem the reader may have. Answering common questions in an entertaining way can build a platform for telling your company’s story to a large audience of potential customers.
The main point of having good website design is to get conversions. A conversion is when your website viewer does your desired action. Getting viewers to actually take action can be difficult but following these three principles will lead to…
How people interact with your website directly affects how the user perceives your site and ultimately your business. If the user is having a poor experience while browsing your site it is unlikely that they will stay long and certainly won’t convert into a customer. Our web designers put together five powerful tools to make your website more user-friendly.
In 2016, $44 were made for every $1 spent on email marketing campaigns on average. That’s an incredible 4400% ROI. For what it costs, email marketing is one of the most profitable forms of digital marketing available to businesses today.…
Running a business has many facets and responsibilities, and it can often be tough to do it all. Having an online marketing team can help you decrease a lot of stress that comes with promoting your business on a regular…
Holidays can be a useful tool to use in social media marketing campaigns for a number of reasons. It helps personalize a campaign, makes it easy-to-share and uses trending topics in the online sphere. In fact, a lot of marketers…
