I'm going to come right out and say it: a marketing budget that invests in billboards, television commercials and radio spots, or so-called “traditional” marketing methods to increase brand awareness is soo yesterday. There! How bold. But is it actually?…
Here at Ruby Porter, we know tools like brand guidelines are incredibly important for establishing a recognizable, consistent brand identity. Brand guidelines teach people how to use your logo properly, ensuring that the resolution, color, and quality remains the same…
We send a LOT of emails here at Ruby Porter Marketing & Design. From subscriber welcomes, to big sales, to special discount codes & newsletters, our expert team does it all when it comes to email marketing. With the millions…
A strong social media presence is key for any brand that wants to grow their customer base. The average American sees thousands of branded ads every day. Research from social media managers found a 22% increase in Instagram post impressions…
While we’ve all had to get a bit creative lately to carry on with work, small local businesses have been significantly impacted in the retail, restaurant, and beverage industry. For some, it makes sense to temporarily close their doors; for…
In the digital marketing age, things move at the speed of light. Add COVID into the mix, and all of the sudden, people have taken to virtual spaces like never before. Here at Ruby Porter, we pride ourselves in innovative…
Here at Ruby Porter, the vast majority of our staff has started working from home this week, in response to the you-know-what. Yeah, we’re talking about Virustime—and not the kind your computer gets. As a result, we have spent a…
Nov. 1 Update: Ruby Porter's Medford office is now open! Ruby Porter Marketing & Design is expanding! In order to better serve our clients based in southern Oregon, we will be opening a satellite office in Medford, Oregon at the…
While reviews are often a business owner’s least favorite reading material, it is vital to your brand reputation to understand the best way to respond to online reviews—both the good and the bad. Quite a bit of material is already…
Perhaps you are looking to become a copywriter, or get your foot in the door with a digital marketing agency via content marketing. You will probably be asked to submit a writing sample—but grammar and spelling mistakes can be a…
