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ruby porter website process
Turbocharge Your Website: Our Ultimate Spring Cleaning Guide!

Your website stands as the cornerstone of your online presence, serving as a pivotal hub for engagement, conversions, and brand visibility. Like any high-performance engine, your website requires regular maintenance and strategic optimization to ensure it remains finely tuned and…

Maximizing ROI with Google AdWords: Strategies for Success

In today's digital age, online advertising has become an essential component of any successful marketing strategy. Google AdWords, now known as Google Ads, remains a powerful tool for businesses to reach their target audience effectively. However, to make the most…

Iron Out Your Marketing Strategy
Brand Archetypes: What They Are and How They Can Help You

What if there was a way to identify exactly how to communicate your brand messaging quickly and easily? What if there was a way to express your brand while practically guaranteeing conversions authentically? You've heard of brand personas and identities,…

Digital marketing
What to Look For In A Marketing Company

So, you’re looking for a new marketing agency; someone who can take your vision and make it a reality, growing your brand and your business. But what do you look for in a marketing firm? There are a lot of…

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What You Need To Know About SMO

For years, search engine optimization has ruled the digital marketing world as the end all be all marketing strategy. But there’s a new strategy in town: SMO. SMO, or social media optimization, is very similar to SEO in a lot…

Market Research: Getting to Know the Competition

As part of the Ruby Porter onboarding process, we always have new clients to tell us a little bit about their competition. We ask them if there are things they would like to emulate about other businesses in their industry,…

Understanding Paid Ad Campaigns: Options & Strategies

I'm going to come right out and say it: a marketing budget that invests in billboards, television commercials and radio spots, or so-called “traditional” marketing methods to increase brand awareness is soo yesterday. There! How bold. But is it actually?…