Attention spans are fleeting and competition for online visibility is fierce. Mastering the art of content creation is essential in today's digital world. Today, we embark on a journey to explore the profound impact of content in captivating and retaining…
Your website stands as the cornerstone of your online presence, serving as a pivotal hub for engagement, conversions, and brand visibility. Like any high-performance engine, your website requires regular maintenance and strategic optimization to ensure it remains finely tuned and…
In today's digital age, online advertising has become an essential component of any successful marketing strategy. Google AdWords, now known as Google Ads, remains a powerful tool for businesses to reach their target audience effectively. However, to make the most…
In today's competitive business landscape, building a solid brand identity is paramount to stand out and connect with consumers. Consistent branding is pivotal in shaping customer perception and fostering brand loyalty. In this blog, we will explore the power of…
What if there was a way to identify exactly how to communicate your brand messaging quickly and easily? What if there was a way to express your brand while practically guaranteeing conversions authentically? You've heard of brand personas and identities,…
So, you’re looking for a new marketing agency; someone who can take your vision and make it a reality, growing your brand and your business. But what do you look for in a marketing firm? There are a lot of…
For years, search engine optimization has ruled the digital marketing world as the end all be all marketing strategy. But there’s a new strategy in town: SMO. SMO, or social media optimization, is very similar to SEO in a lot…
WHAT EVEN IS TIKTOK? Its Q1, in 2021, and now is the perfect time for your company to utilize the internet’s hottest marketing tool, TikTok. TikTok is used in over 150 countries and was the second most downloaded app in…
As part of the Ruby Porter onboarding process, we always have new clients to tell us a little bit about their competition. We ask them if there are things they would like to emulate about other businesses in their industry,…
I'm going to come right out and say it: a marketing budget that invests in billboards, television commercials and radio spots, or so-called “traditional” marketing methods to increase brand awareness is soo yesterday. There! How bold. But is it actually?…
