Attention spans are fleeting and competition for online visibility is fierce. Mastering the art of content creation is essential in today's digital world. Today, we embark on a journey to explore the profound impact of content in captivating and retaining…
For years, search engine optimization has ruled the digital marketing world as the end all be all marketing strategy. But there’s a new strategy in town: SMO. SMO, or social media optimization, is very similar to SEO in a lot…
WHAT EVEN IS TIKTOK? Its Q1, in 2021, and now is the perfect time for your company to utilize the internet’s hottest marketing tool, TikTok. TikTok is used in over 150 countries and was the second most downloaded app in…
Here at Ruby Porter, we harness the power of social media to help brands grow awareness and engagement with their followers. For clients that subscribe to our social media management services, we oftentimes manage both their Facebook and Instagram accounts,…
A strong social media presence is key for any brand that wants to grow their customer base. The average American sees thousands of branded ads every day. Research from social media managers found a 22% increase in Instagram post impressions…
Nov. 1 Update: Ruby Porter's Medford office is now open! Ruby Porter Marketing & Design is expanding! In order to better serve our clients based in southern Oregon, we will be opening a satellite office in Medford, Oregon at the…
Last week, our Vice President Bob Clarke gave a workshop on social media for the Springfield Area Chamber of Commerce's Business Boot Camp. He covered the basics of various social media channels, the audiences you can reach via each channel,…
In today’s culture, most people maintain some sort of presence on social media whether it’s on Facebook, Twitter, Instagram or Snapchat. Social media has become an integral aspect of our lives as it allows us to stay up to date…
Every morning when I leave my home for work, there are always two things I make sure I have before I lock the door: my keys and my cell phone. I can handle forgetting my wallet, but god help me…
Facebook Ad usage is at an all time high and is extremely competitive based on the constraints that Facebook is putting on brands. Companies are constantly looking for ways to create more brand awareness and, overall, more traffic on their…
