How people interact with your website directly affects how the user perceives your site and ultimately your business. If the user is having a poor experience while browsing your site it is unlikely that they will stay long and certainly won’t convert into a customer. Our web designers put together five powerful tools to make your website more user-friendly.
Readers are given a large amount of content every day so there is stiff competition in retaining their attention. People are forced to make quick decisions on whether it is worth their time to read your content. Most internet users skim content.
It is important to avoid large paragraphs of text whenever possible. To make content more skimmable use large, intriguing, and informative headings and short, concise paragraph text with bullet points when possible.
Recent studies have found that using larger fonts sizes allows readers to retain information more easily. Size 18 font is the sweet spot as it is large enough for easy reading while still not taking up too much screen real estate.
Successful use of Negative Space
White space, or negative space, is the space inside and surrounding other design elements. Using negative space in web design is an underrated tool. Negative space doesn’t always have to be white space, this could include a background color or texture. Often times negative space is confused with wasted space because of the lack of visual information or elements.
Negative space is an invaluable tool for balance and visual communication. Negative space works between words, pictures, and elements to hold the attention of the user.
Cluttered content is harder for the user to interact with. Negative space plays a huge part in creating skimmable content and gives the user’s eye a resting point. It ultimately keeps each page from looking busy, calms the user, and makes information more easily digested.
Negative space can also draw attention to a focal point and make your content more readable.
A Prominent Call to Action
You probably have a main goal of your website (and if you don’t, get one!) Your main goal could be to make a sale, to download an app, or to gather contact information. A successful website makes sure that you convert users to make this desired action.
To ensure that these actions are made your website should have bold and apparent calls to action.
Successful calls to action should be:
- Prominently placed
- Obviously clickable
- Contrasting and bold colors
- Text should be clear and persuasive
An About Page with Personality
The about page is kind of like a first date. It allows you and your users to get to know each other before any commitment.
An about pages is a tool to show your audience who you are as a brand and a way to infuse personality into your website.
Remember, your about page is ultimately more about the reader. A successful about page should be telling your readers what you can do for them as a business, how you can build a bond with your readers, and how they can differentiate you from your competition.
Show Stopping Images
Images can communicate a feeling or idea about your business that may not be communicated through other content on your website.
Having good quality images on your website communicates professionalism and reliability and is the most successful way to capture attention and bring your product or service to life through storytelling.
Websites with good and relevant images receive 94% more views. It has also been shown that choosing photos that depict positive emotions and that contain people will increase conversion rates.
If you suspect that users are not having the ideal experience on your website, it is imperative that you take action if reaching your website goals are important to you. Our designers and developers at Ruby Porter Marketing & Design will ensure that the user experience of your website reflects the best performance, accessibility, design, and utility possible.