In the world of digital marketing, staying ahead of the competition requires finesse and adaptability. Nowhere is this truer than in the realm of pay-per-click (PPC) advertising, where understanding Google AdWords inside and out can be the difference between a…
In today's digital age, online advertising has become an essential component of any successful marketing strategy. Google AdWords, now known as Google Ads, remains a powerful tool for businesses to reach their target audience effectively. However, to make the most…
2020 has brought innovative designs on all fronts, but especially within the world of graphic design. Our designers have been taking note of what works and what falls flat, and have crafted a list of their favorite trends of 2020.…
We've touched on why it’s important to properly optimize your website’s images. Over the years we've evaluated several free tools that help you with resizing and thinning images for use on your website, and we've gathered a few of the…
Brand Guidelines communicate a variety of things about your brand, both internally to your organization or business, as well as externally to your partners, affiliates and the general public. What components a brand guidelines contains is not standard across the industry, but the most discernible organizations utilize brand guidelines as a resource for everyone to understand how to represent their brand.
What is a 404 error page? A 404 page is also known as an “error page” or a “Page Not Found” page. This page indicates to the user that they have reached the domain they requested, but the URL path…
Do people even read blogs anymore?
Yes! Blogging is still popular in 2018. While trends on the internet are always changing, people will always be seeking quality, well thought out content that is informative, entertaining or answers a question or problem the reader may have. Answering common questions in an entertaining way can build a platform for telling your company’s story to a large audience of potential customers.
The main point of having good website design is to get conversions. A conversion is when your website viewer does your desired action. Getting viewers to actually take action can be difficult but following these three principles will lead to…
Incorporating images into your website makes it more attractive and enhances your users’ experience all while being beneficial to your SEO efforts. Images are a win-win and should be taken seriously when planning the content for your site.
How people interact with your website directly affects how the user perceives your site and ultimately your business. If the user is having a poor experience while browsing your site it is unlikely that they will stay long and certainly won’t convert into a customer. Our web designers put together five powerful tools to make your website more user-friendly.
