As part of the Ruby Porter onboarding process, we always have new clients to tell us a little bit about their competition. We ask them if there are things they would like to emulate about other businesses in their industry,…
I'm going to come right out and say it: a marketing budget that invests in billboards, television commercials and radio spots, or so-called “traditional” marketing methods to increase brand awareness is soo yesterday. There! How bold. But is it actually?…
Here at Ruby Porter, we know tools like brand guidelines are incredibly important for establishing a recognizable, consistent brand identity. Brand guidelines teach people how to use your logo properly, ensuring that the resolution, color, and quality remains the same…
Let the last months of 2020 be focused on getting your business’s local SEO set up and functioning for a new year. Sources say that a third of consumers use search engines for information about local businesses at least once…
Here at Ruby Porter, we harness the power of social media to help brands grow awareness and engagement with their followers. For clients that subscribe to our social media management services, we oftentimes manage both their Facebook and Instagram accounts,…
We send a LOT of emails here at Ruby Porter Marketing & Design. From subscriber welcomes, to big sales, to special discount codes & newsletters, our expert team does it all when it comes to email marketing. With the millions…
A strong social media presence is key for any brand that wants to grow their customer base. The average American sees thousands of branded ads every day. Research from social media managers found a 22% increase in Instagram post impressions…
Search Engine Optimization: What We Do At Ruby Porter, all of the Search Engine Optimization (SEO) work we do is informed by data and analytics. We also believe in transparency; our clients get detailed quarterly reports four times a year.…
Being a good facilitator of meetings is an artform, and skill that needs to be intentionally cultivated for the morale, efficiency and productivity of your team. No one wants their team walking away from a meeting thinking, “Well, that could…
While we’ve all had to get a bit creative lately to carry on with work, small local businesses have been significantly impacted in the retail, restaurant, and beverage industry. For some, it makes sense to temporarily close their doors; for…
