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Understanding Paid Ad Campaigns: Options & Strategies
  • December 14, 2020

I'm going to come right out and say it: a marketing budget that invests in billboards, television commercials and radio spots, or so-called “traditional” marketing methods to increase brand awareness is soo yesterday. There! How bold. But is it actually?…

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Establishing Your Brand’s Voice
  • November 19, 2020

Here at Ruby Porter, we know tools like brand guidelines are incredibly important for establishing a recognizable, consistent brand identity. Brand guidelines teach people how to use your logo properly, ensuring that the resolution, color, and quality remains the same…

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Local SEO: Strategies for Owning Local Searches
  • October 2, 2020

Let the last months of 2020 be focused on getting your business’s local SEO set up and functioning for a new year. Sources say that a third of consumers use search engines for information about local businesses at least once…

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Ruby Porter’s Guide to Instagram
  • August 14, 2020

Here at Ruby Porter, we harness the power of social media to help brands grow awareness and engagement with their followers. For clients that subscribe to our social media management services, we oftentimes manage both their Facebook and Instagram accounts,…

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Best Email Marketing Practices in 2020
  • July 24, 2020

We send a LOT of emails here at Ruby Porter Marketing & Design. From subscriber welcomes, to big sales, to special discount codes & newsletters, our expert team does it all when it comes to email marketing. With the millions…

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SEO Strategies: How We Optimize Websites
  • May 1, 2020

Search Engine Optimization: What We Do At Ruby Porter, all of the Search Engine Optimization (SEO) work we do is informed by data and analytics. We also believe in transparency; our clients get detailed quarterly reports four times a year.…

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How to Facilitate Online Video Meetings
  • April 20, 2020

Being a good facilitator of meetings is an artform, and skill that needs to be intentionally cultivated for the morale, efficiency and productivity of your team. No one wants their team walking away from a meeting thinking, “Well, that could…

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Ecommerce Options
Slingshot Your Business onto the Web
  • April 6, 2020

While we’ve all had to get a bit creative lately to carry on with work, small local businesses have been significantly impacted in the retail, restaurant, and beverage industry. For some, it makes sense to temporarily close their doors; for…

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Digital Marketing in the Age of Corona
  • March 27, 2020

In the digital marketing age, things move at the speed of light. Add COVID into the mix, and all of the sudden, people have taken to virtual spaces like never before. Here at Ruby Porter, we pride ourselves in innovative…

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