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Social Media For Small Businesses In 2019
Social Media for Small Businesses in 2019
  • May 22, 2019

Last week, our Vice President Bob Clarke gave a workshop on social media for the Springfield Area Chamber of Commerce's Business Boot Camp. He covered the basics of various social media channels, the audiences you can reach via each channel,…

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Three Big Strategies To Improve Your Copywriting
Three Big Strategies to Improve Your Copywriting
  • April 12, 2019

Perhaps you are looking to become a copywriter, or get your foot in the door with a digital marketing agency via content marketing. You will probably be asked to submit a writing sample—but grammar and spelling mistakes can be a…

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Five Tips For Visualizing SEO Data
Five Tips for Visualizing SEO Data
  • March 6, 2019

There are plenty of tools out there that enable digital marketers to analyze a website’s search results and rankings. However, demonstrating and visualizing that data to clients could very well be considered an art form. Understanding the story the data…

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Comparing PPC Ads Vs. Organic SEO
Comparing PPC Ads vs. Organic SEO
  • February 20, 2019

Pay-Per-Click (PPC) Advertising vs. Organic SEO The search engine has evolved significantly since the days of AltaVista and Ask Jeeves. Now, Google searches account for 74.28% of all desktop web searches, and 80.82% of all mobile searches. With voice searches…

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The Modern Day Pop-up: Tech, Trends, And Best Practices
The Modern Day Pop-up: Tech, trends, and best practices
  • January 31, 2019

Ugh, I hate pop-ups. When most people hear the word “pop-up,” they think of old-school gray boxes with bright icons and buttons flashing “You WIN! Click here!”. It is no wonder then, that when asked, no user enthusiastically embraces the…

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