We've touched on why it’s important to properly optimize your website’s images. Over the years we've evaluated several free tools that help you with resizing and thinning images for use on your website, and we've gathered a few of the…
A strong social media presence is key for any brand that wants to grow their customer base. The average American sees thousands of branded ads every day. Research from social media managers found a 22% increase in Instagram post impressions…
Search Engine Optimization: What We Do At Ruby Porter, all of the Search Engine Optimization (SEO) work we do is informed by data and analytics. We also believe in transparency; our clients get detailed quarterly reports four times a year.…
Being a good facilitator of meetings is an artform, and skill that needs to be intentionally cultivated for the morale, efficiency and productivity of your team. No one wants their team walking away from a meeting thinking, “Well, that could…
While we’ve all had to get a bit creative lately to carry on with work, small local businesses have been significantly impacted in the retail, restaurant, and beverage industry. For some, it makes sense to temporarily close their doors; for…
In the digital marketing age, things move at the speed of light. Add COVID into the mix, and all of the sudden, people have taken to virtual spaces like never before. Here at Ruby Porter, we pride ourselves in innovative…
Here at Ruby Porter, the vast majority of our staff has started working from home this week, in response to the you-know-what. Yeah, we’re talking about Virustime—and not the kind your computer gets. As a result, we have spent a…
Nov. 1 Update: Ruby Porter's Medford office is now open! Ruby Porter Marketing & Design is expanding! In order to better serve our clients based in southern Oregon, we will be opening a satellite office in Medford, Oregon at the…
While reviews are often a business owner’s least favorite reading material, it is vital to your brand reputation to understand the best way to respond to online reviews—both the good and the bad. Quite a bit of material is already…
Last week, our Vice President Bob Clarke gave a workshop on social media for the Springfield Area Chamber of Commerce's Business Boot Camp. He covered the basics of various social media channels, the audiences you can reach via each channel,…
