If your company stays in business long enough, you eventually will need to go through a rebranding process.
It’s only natural. Your brand is the outward appearance of your company and any number of factors can cause the need for a rebrand.
Here are 3 examples of recent rebrands and the key takeaways for companies going through their own rebranding process.
2017 is in the books, so let’s take a look at what design trends 2018 will have in store for us. We asked one of our designers to give us her list of design trends to watch out for in 2018.
For a while now, the importance of having a website that provides as good a user experience on mobile devices as it does on desktops has been well known and documented. A larger percentage of Internet users interact with the…
When you see a swoosh on a pair of shoes, do you even hesitate to realize that it is Nike’s signature logo? There’s a good chance that even reading the word “swoosh” causes you to think of Nike. That is the power of great branding and logo design and is exactly what the company wants and expects.
In today’s culture, most people maintain some sort of presence on social media whether it’s on Facebook, Twitter, Instagram or Snapchat. Social media has become an integral aspect of our lives as it allows us to stay up to date…
In 2016, $44 were made for every $1 spent on email marketing campaigns on average. That’s an incredible 4400% ROI. For what it costs, email marketing is one of the most profitable forms of digital marketing available to businesses today.…
Your website’s speed matters - maybe more than you even realize. For whatever reason, we have grown increasingly impatient with the amount of time we're willing to wait for websites to load shrinking all the time. In fact, about forty…
Every morning when I leave my home for work, there are always two things I make sure I have before I lock the door: my keys and my cell phone. I can handle forgetting my wallet, but god help me…
In 2016, $65 billion was spent on search engine optimization (SEO) in the US alone! This shows how large an industry SEO has become over the last few years. Even though SEO has become very lucrative, most high schools and…
In 2017, the first encounters that consumers have with businesses most often occur in the digital realm. In fact, the vast majority of buyers conduct some form of research online before making a purchase. This means that your company’s website…
