Brand Guidelines communicate a variety of things about your brand, both internally to your organization or business, as well as externally to your partners, affiliates and the general public. What components a brand guidelines contains is not standard across the industry, but the most discernible organizations utilize brand guidelines as a resource for everyone to understand how to represent their brand.
If your company stays in business long enough, you eventually will need to go through a rebranding process.
It’s only natural. Your brand is the outward appearance of your company and any number of factors can cause the need for a rebrand.
Here are 3 examples of recent rebrands and the key takeaways for companies going through their own rebranding process.
2017 is in the books, so let’s take a look at what design trends 2018 will have in store for us. We asked one of our designers to give us her list of design trends to watch out for in 2018.
When you see a swoosh on a pair of shoes, do you even hesitate to realize that it is Nike’s signature logo? There’s a good chance that even reading the word “swoosh” causes you to think of Nike. That is the power of great branding and logo design and is exactly what the company wants and expects.
When it comes to marketing and design, even the smallest detail matters. Whether it’s website design, logo design or creating brochures and business cards, typography is extremely important and choosing the right typeface can make all the difference for any…
One of the many services we provide here at Ruby Porter Marketing and Design is logo design and rebranding. So, for this month’s blog, we’d like to touch on some of the most important aspects of a logo design. By mastering these…